Why use trademarks

The trademark value will increase as the company's reputation gets better. A trademark can quickly become the highest-valued IP owned by a company since the mark will assure customers of the quality or service level, keeping them loyal to a specific brand or product.

As a company builds its goodwill, the brand value often goes up. Customers tend to remain loyal to their favorite brands, increasing the value of the company.

Before a business can open a corporate checking account, a bank usually requires proof of a name with trademark protection, or at the very least, a DBA doing business as name. Registering a DBA does protect a company's business name but does not offer the same protection as a trademark. Registering your trademark can also become a valuable and transferable asset, which your business could use to negotiate better business deals and provide more financial security.

Putting any type of blanket restriction on registering trademarks or enforcement or the legal protections is short-sighted. There are two key considerations. Firstly, that your business is appropriately protected in the countries it operates or intends to operate in, and secondly, that your business is protected in all of the classes of service or products it provides. To begin the registration of your business, click here. Choose UK or Europe UK Europe. Choose No. We search more than one database for potentially competing trademarks.

Why Register a Trademark? Your brand is the first thing customers enter into a search engine or social media platform Facebook, Twitter, Pinterest when looking for your products and services.

Higher traffic on a website or social media platform translates into higher rankings, bringing even more traffic, more customers and more brand recognition. Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be. Trademarks provide value beyond your core business. Trademarks can lead the way for expansion from one industry to another, such as from personal care to clothing or eye ware.

If you desire it, your trademark can lead to the acquisition of your business by a larger corporation. Trademarks are a property asset, similar to real estate, that can be bought, sold, licensed like renting or leasing or used as a security interest to secure a loan to grow your business.

Trademarks can make hiring easier. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered. Trademarks are a bargain to obtain. Trademarks never expire. Completing due diligence before making the investment of time and money to launch a new brand is important.

Be positive the brand fits your company's values and message. You will also want to complete a clearance search to confirm your potential brand is available and not infringing on anyone's prior rights. Making the mistake of not researching a brand before adopting it can lead to your application for registration with the USPTO being denied, or even the brand owner sending you a cease and desist letter.

Trademarks are distinctive marks that assist consumers in identifying and choosing the products they prefer or services that have a positive reputation. A mark can be a:. Your trademark makes finding you, and distinguishing you from your competitors, easier for your clients. Your trademark helps establish your brand and makes your business, services, and products stand out.