Luckily, there is an easy solution: URL shorteners. It's not just useful with Twitter, but also with email, text messages, and any other situation where a long URL is unmanageable. Even if you've never shortened a URL, it's very easy.
We're going to use TinyURL , but the process will be similar when using other shortening services. For example:. Never hunt for articles again. Blogging pic. So I created a short link to portray the same message in a shorter space while masking the fact that the post is from Buffer. In fact, I share many other Tweets that reference them and link to the same piece of content. But I am masking the destination URL from the user.
This is a black hat SEO practice that can get your website banned from Google search results. Which URL are you going to shout to a room full of people while giving a talk? The short one, or the long one? Which URL would you want to tell people at a networking event when you ran out of business cards?
Me, I use Derric. Whenever you are sharing a link in a public setting, you should be using a link shortening tool to help pretty up the link and track the number of click-throughs. Link tracking has got to be the number one reason to shorten a link. We, as digital marketers and social media managers, need to know the fruits of our labors….
The absolute best technology to track links from click to conversion has got to be our sister company ClickMeter. You can see how many real visitors clicked on a link versus the number of bots or spiders. This gives you a more accurate idea of real visitors coming to your site and the conversion rate. You can get a daily breakdown, or even a geographical one not shown. What programming language do they use?
How do they maintain the history of the mapping? How do they ensure the uniqueness of the shortened url? How can a lay man unmap it without visiting the URL? Wiki Is Your Friend.
Then, bit. With 35 character options and 8 or so values, do the math. That's a lot of possible keys. If a URL is equal to a previously existing key, I remember reading somewhere that they reuse keys as well. They don't really use a specific programming language, they just use a simple URL redirect, which can be done with HTTP response status code , , or , depending. You can do it with any programming language and data store.
Code generation is trivial to ensure uniqueness as well; if you had an incrementing primary integer key, you could simply encode the key as base62 and serve that. Since codes are incremental in nature, you'll never have a conflict. The process is pretty simple actually: There a script that asks for the URL, generates a random string and verifies that this string isn't already used , and puts the two in some kind of database.
When you request a url, another script looks in the database for the random string, and if its found redirects you to the site. Also use it to track results and present the plan to your boss, teammates, and clients.
A URL shortener is a tool that creates a short, unique URL that will redirect to the specific website of your choosing. For example, if I punched in a URL like animalplanet.
This cuts the link down by 48 letters, but still gives you access to cute dogs doing a bad job of playing football. Source: Twitter. An oversized URL will look clunky pretty much anywhere you use it—in social posts, shared via text, pasted into an email.
But worse than that, long URLs also look super suspicious. With so many letters and backslashes and numbers and question marks, anything could happen when we click that link! If brand awareness is part of your social media strategy , a custom URL shortener is one more tool to help spread the word. URL shorteners that allow you to customize your short link offer a chance to name drop your brand. Most link shortening sites will offer tracking metrics. To easily track source traffic, create a variety of shortlinks using different UTM parameters.
Twitter has a strict character limit of , so keeping posts concise is key. Shortened URLs give you that much more room for that poignant observation about politics, or the perfect punctuating emoji for your killer joke about hot dogs. Source: Twitter screenshot. If a wedding publication is trying to collect submissions on a Google Form, for example, directing followers to docs. A custom shortlink like bit. Try out a shortlink on business cards, print ads, or physical signage.
Source: Unsplash plus some creative work on Canva.
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