Why digital marketing is important

Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future. Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.

If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing. Different Types of Digital Marketing. Here are the reasons why digital marketing will make everything work for your business.

Looking at it will give you the idea that there are more people to reach out to when you practice digital marketing. Your business needs exposure to find customers, and the online market is the best way to make it happen. When people hear about your business, they want to learn more about it. They want to check your presence online to know if you do exist. If people can't find anything about you online, chances are you'll lose them as a customer. If you are a business that has limited resources, spending money to advertise traditionally is not enough.

Even the need to print flyers for your business is expensive and time-consuming. But with digital marketing, your small business can start the process immediately. Many business leaders may think of pop-ups or banner ads on websites. Some are aware that a well-maintained social media presence is an important facet of digital marketing as well. But while you may know some of the tactics used in digital marketing, do you know what makes digital ads effective, especially compared to more traditional forms of advertising?

But traditional marketing has a particularly high barrier of entry; even billboards in the middle of nowhere and 3 a. On the other hand, while high budgets are encouraged and will give you more room for engagement, platforms like Google and Facebook have no minimum barrier for entry.

And these platforms will often offer ad spend credit for new advertisers as well. When you buy out an advertisement in a physical newspaper, your audience is defined as subscribers to that newspaper. When you get a time slot on a TV channel, your audience is defined as people who watch that channel for that show at that specific time.

While some demographic breakdowns can be assessed depending on the medium e. One effective solution to make things easier is by hiring a digital marketing company in Singapore. Outsource your marketing services to SEO vendors that can take care of your website. The most popular ones include Semrush, Ahrefs, and BrightEdge. While most of these are accessible to beginners, it can be hard to understand and grasp these tools to the fullest.

You also have to consider which one is perfect for your business in terms of versatility and accessibility. Therefore, you could spend hours or days getting familiar with each SEO tool to find the right one.

Social media marketing may seem like an easy way to gain leads. But, in reality, it is hard. Besides the need to post quality content consistently, you also have to pick the right social media marketing platform for your business. Then, you should engage with your followers frequently to earn their trust. What can you do to make your social media marketing strategy effective? Start by researching your target audience. Gather essential information and consider demographic details, such as:.

These mentioned details will help you create a persona for your buyers, allowing you to target specific types of people who are likely to purchase from your business. Once you have a clear idea of who your target audience is, you can personalise your social media content. A great example of this is Facebook remarketing.

For example, if you have an e-commerce website and customers keep abandoning their shopping cart, try using Facebook Pixel. It will let you track visitors and send them personalized ads based on their shopping behavior and activity. Whenever your customers are on Facebook, they could see your ads, thus increasing the likelihood of them purchasing on your website.

The challenges may seem overwhelming. But with enough effort and patience, you will succeed. Ultimately, digital marketing is worth integrating into your business strategies, especially if you want to grow an audience and expand your online presence.

For reliable marketing services, contact a digital marketing agency in Singapore like OOm. Subscribe to keep up with fresh news and exciting updates. We promise not to spam you! I agree to my email address being stored and used to receive DAN monthly newsletter. This website uses cookies. On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound.

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way.

If your company is business-to-business B2B , your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson.

For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. Beyond your website, you'll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. If your company is business-to-consumer B2C , depending on the price point of your products, it's likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action CTAs. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. The kind of content you create depends on your audience's needs at different stages in the buyer's journey.

You should start by creating buyer personas use these free templates , or try makemypersona. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges. Then, you'll need to think about when they're most likely to be ready to consume this content in relation to what stage they're at in their buyer's journey.

We call this content mapping. In terms of the format of your content, there are a lot of different things to try. Here are some options we'd recommend using at each stage of the buyer's journey:. When you're first getting started with digital marketing, it's critical you start by identifying and defining your goals, since you'll craft your strategy differently depending on those goals. For instance, if your goal is to increase brand awareness, you might want to pay more attention to reaching new audiences via social media.

Alternatively, perhaps you want to increase sales on a specific product — if that's the case, it's more important you focus on SEO and optimizing content to get potential buyers on your website in the first place. Additionally, if sales is your goal, you might test out PPC campaigns to drive traffic through paid ads.

Whatever the case, it's easiest to shape a digital marketing strategy after you've determined your company's biggest goals. We've mentioned this before, but one of the biggest benefits of digital marketing is the opportunity to target specific audiences — however, you can't take advantage of that benefit if you haven't first identified your target audience. Of course, it's important to note, your target audience might vary depending on the channel or goal s you have for a specific product or campaign.

For instance, perhaps you've noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You'll want to vary your content to appeal to these different target audiences.

As with anything, the budget you determine really depends on what elements of digital marketing you're looking to add to your strategy. If you're focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don't need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment you'll need is your time.

With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising. For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business.

Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too. An digital marketing strategy likely needs both paid and free aspects to truly be effective. For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you're likely to see strong results within the first six months despite minimal ad spend.

However, if paid advertising is part of your digital strategy, then the results might come even quicker. Ultimately, it's recommended to focus on building your organic or 'free' reach using content, SEO, and social media for more long-term, sustainable success. When in doubt, try both, and iterate on your process as you learn which channels — paid or free — perform best for your brand. Once you know your audience and you have a budget, it's time to start creating content for the various channels you're going to use.

This content can be social media posts, blog posts, PPC ads, sponsored content, email marketing newsletters, and more. Of course, any content you create should be interesting and engaging to your audience because the point of marketing content is to increase brand awareness and improve lead generation.

Another key component of digital marketing is mobile marketing. This means it's essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices.

It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off. There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices.

By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for. Digital marketing is all about reaching targeted audiences through personalized content — all of which can't happen without effective keyword research.

Conducting keyword research is critical for optimizing your website and content for SEO and ensuring people can find your business through search engines. Additionally, social media keyword research can be helpful for marketing your products or services on various social channels, as well. Even if you don't have a full-time SEO strategist, you'll still want to conduct keyword research.

Try creating a list of high-performing keywords that relate to your products or services, and consider long-tail variations for added opportunities.

Finally, to create an effective digital marketing strategy for the long-term, it's vital your team learn how to pivot based off analytics. For instance, perhaps after a couple of months you find your audience isn't as interested in your content on Instagram anymore — but they love what you're creating on Twitter.

Sure, this might be an opportunity to re-examine your Instagram strategy as a whole, but it might also be a sign that your audience prefers a different channel to consume branded content. Alternatively, perhaps you find an older web page isn't getting the traffic it used to. You might consider updating the page or getting rid of it entirely to ensure visitors are finding the freshest, most relevant content for their needs.

Digital marketing provides businesses with incredibly flexible opportunities for continuous growth — but it's up to you to take advantage of them. If you're already doing digital marketing, it's likely that you're at least reaching some segments of your audience online.

No doubt you can think of some areas of your strategy that could use a little improvement, though. That's why we created Why Digital Marketing? The Essential Guide to Marketing Your Brand Online — a step-by-step guide to help you build a digital marketing strategy that's truly effective, whether you're a complete beginner or have a little more experience.

You can download it for free here. Editor's Note: This blog post was originally published in September , but was updated for comprehensiveness. Originally published Mar 16, AM, updated October 07